Commentary

Great Imbalances

Six times more people saw the Charlie Gibson interview with vice presidential candidate Sarah Palin on YouTube than they did on ABC, according to numbers cited by panelist Dennis Miller, General Partner, Spark Capital. And, apparently, the cost of CMPs were 21 times higher on ABC than they were to buy six times the audience on YouTube. Said Miller in response: “We have to find a way to change that.”
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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