• by Gavin O'Malley , Staff Writer @mp_gavin, September 18, 2008

Why are OMMA attendees listening a National Geographic rep -- Rob Covey, SVP of Content Development and Design, National Geographic Digital Media -- during lunch? Because, according to MediaPost editor-in-chief Joe Mandese, Nat Geo is perhaps doing the best job of navigating the new media landscape. Because, there’s so much more to their brand than the yellow binder than Nat Geo is famous for. And, because they’ve got the coolest wilderness-filled video with which to dazzle attendees while they eat. "We certainly are rich and long in content," remarked Covey.