• by Gavin O'Malley , Staff Writer @mp_gavin, September 19, 2008

Surround yourself with talented people who, for some strange reason, think of you are talented, according to Rishad Tobaccowala, CEO, Denuo, Chief Innovation Officer, Publicis Groupe Media.

That’s the “grand ponzi scheme we’re all involved in,” Tobaccowala said in his address to the best of the advertising and marketing community (!!!) over lunch.

Another word of wisdom from Tobaccowala: “Leadership is a task, not an identity.” Apparently, the idea of leadership is an antiquated one. Sorry, Jack Welch!

And, another: If someone is really passionate about doing something at your company… do/build it. Otherwise, said Tobaccowala, “Your aren’t going to keep these people.”

And, yet, another: The key is not holding on to the best people; it’s about “graduating talent,” or helping them move on successfully.

Other priceless talent management advice from Tobaccowala:

- Don’t live in other people’s minds. You have to be true to yourself. - You have to realize that at point some you’re going to die, so do something you’re passionate about. - You do not know where the line is until you cross it.