Not disclosing personally identifiable information is not a sufficient approach to protecting consumer privacy online. At least, thatâ€™s the sentiment of Ari Schwartz, VP and Chief Operating Officer, The Center for Democracy and Technology.
The real issue, Schwartz said during the â€œBad Scienceâ€ panel at the OMMA Expo this afternoon is that none of the information is actually â€œcompletely anonymous. Itâ€™s pseudonymonous,â€ Schwartz said, noting that itâ€™s â€œa misnomer in this industry.â€
The consumer has an interest there, and thatâ€™s where a lot of the privacy debate comes down. What is the consumerâ€™s interest and how much control to they have over the data that is seen there,â€ he said.