Around the Net

Baidu Continues Its Search And Ads Growth

According to recent comScore data, in July searchers in the entire Asia-Pacific region conducted about 7.4 billion queries on Baidu. That's about the same amount of searches that U.S. users conducted on Google in August. "If you back these searches out of Baidu's search volume provided by comScore, you will see that these two search heavyweights are almost equal in their respected home countries," says Shane Farley.

But Baidu's growth is not just limited to search. "Their Baidu Union ad network now claims more than 1 billion daily ad impressions or around 30 billion a month," Farley says. "This 14-month-old product has grown exponentially since its start last summer and has become an important part of Baidu's revenue growth. Just imagine how big this ad network could be in a few years."

Read the whole story at Seeking Alpha »

Next story loading loading..