LucidMedia Launches Spanish-Language Contextual Ad Platform

  • September 24, 2008
LucidMedia has launched a Spanish-language version of ClickSense, its contextual ad platform.

The platform allows advertisers to target Spanish-speakers in over 14,000 categories, while enabling publishers to better monetize their Spanish content.

"Given that the growth of Spanish-speaking Internet users is outpacing the rest of the world's usage growth, we felt that it would be in our clients' best interests to be among the very first to market with highly targeted contextual advertising capabilities," said Ajay Sravanapudi, president and CEO of Reston, Va.-based LucidMedia. "We look forward to extending our platform to other select languages in the future."--Tameka Kee

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