• BtoB , Thursday, September 25, 2008 2:30 PM

Christopher Hosford talks about connecting search trends and user behaviors with Chitika's Tess Rudd.

"One of the most cutting-edge methods is targeting people based not only on keywords but also the content sites they visit, and placing ads right there," Rudd says.

When asked about the value of such targeting, Rudd says that advertisers can use it to extend the effectiveness of any given search campaign. "It's true that search engine marketing campaigns can drive highly targeted, intent-driven search traffic and produce measurable ROI, but search can be made to work harder," she says. "Search behavior marketing extends the visibility of a keyword campaign by redirecting an advertiser's keyword-based targeting channel beyond the search engine to target the same audience when they move into content Web sites."

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