Adds Interactive Digital Features

  • September 26, 2008 is rolling out a series of new interactive digital features for its more popular prime-time series including "Dancing with the Stars," "Desperate Housewives," "Grey's Anatomy" and "Ugly Betty."

Lexus is sponsoring a "Wisteria Lane Virtual Tour" of the "Desperate Housewives" to give fans an up-close peek into the homes of their favorite Wisteria Lane residents.

The "Design a Dance Contest" feature combines user-generated submissions and weekly polls to allow "Dancing with the Stars" fans to contribute to a special on-air dance segment based on viewer-selected elements including the dancing couple, style of dance, music and costumes.

"Mode Magazine Online," meanwhile, is an online version of Mode Magazine from the "Ugly Betty series, which will be updated with new content each week.

In addition, Dr. Sydney Heron's "Healing with Love" blog will use submissions of the viewers of "Grey's Anatomy."--Gavin O'Malley

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