During her
online search, she finds that the top-ranked company doesn't highlight its 24-hour service hotline, while another competitor's IYP listing has seemingly expired. Other AC companies err in featuring
too many numbers to call in their Google Onebox listing or a nonfunctional 10% off coupon.
Hill says that these shortfalls highlight key angles for her client, including a strong, easy-to-type (and remember) URL, posting the 24-hour emergency number on the homepage (possibly with a click-to-call option), a mobile friendly interface, as well as links to consumer reviews.