• Bloomberg.com, Monday, October 6, 2008 11:30 AM

In its continuing bid to lure searchers from Google and Yahoo, IAC has revamped Ask.com to deliver search results differently--and maybe more conveniently--than the market leaders. Ask.com, formerly Ask Jeeves, is currently ranked fourth among search engines in terms of traffic.

Users will notice immediate points of difference from Google. Instead of having to perform separate searches to find images or news results on a search topic, Ask.com users receive all variety of results on the first page. IAC executives said they had also reworked the system to deliver more relevant results--a problem that some say has long hampered Ask.com.

At least one analysts gives the revamp high marks, saying that although there is little chance of overtaking Google, "there is some room to be the No. 2 or No. 3 search guy." The site already leads AOL in U.S. Internet search, with 4.8% of the market in August, compared with AOL's 4.3%, according to comScore.

Read the whole story at Bloomberg.com »