• October 8, 2008

NBC Universal Digital Media's Petside.com has organized a consortium of some of the Web's favorite pet-focused sites to launch the inaugural Pet 'Net Adoption Event on Oct. 16.

Each participating site and Weblog will highlight content devoted to the topic of animal shelter adoption on this date, with Petside.com hosting a comprehensive one-page hub (http://www.petside.com/petnetadoption) with links to all of the special coverage.

"Due to the current troubles in the economy, animal shelters are full to over-flowing and shelter adoption is mission critical for animal lovers across the country," said Kim Jack Riley, editor in chief of Petside.com. "Through the power of these diverse and robust voices being raised at once online, we hope this experiment--the Pet 'Net Adoption Event--will help focus some much-needed attention on the cause."--Tanya Irwin