• October 8, 2008

Cincinnati-based Empower MediaMarketing has expanded its digital media team with the addition of Kristyn Pulford as digital strategist and Ilona Vijnik as digital analytics and search strategist.

Pulford joins Empower from Yahoo in Southfield, Mich., where she was a senior account manager. In this role, she helped develop digital marketing campaigns for General Motors and Ford. Before joining Yahoo, Pulford was an account executive at BBDO Detroit, where she played a key role in the marketing of the new Dodge Avenger.

Vijnik joins Empower from DMinSite Corporation in Cincinnati, an e-commerce catalog support provider, where she was an account director/sales. She also worked as an e-commerce marketing consultant, providing paid search, e-mail marketing, Web site analytics and merchandising support.--Tanya Irwin