Ann Smarty rounds up a list of big brands that are tapping Twitter for its marketing and reputation management capabilities. Dell, for example, has created multiple profiles tailored to specific kinds
of deals. "DellOutlet posts recent refurbished Dell computer offers," Smarty says.
Meanwhile, Whole Foods recommends new foodie podcasts for their shoppers and invites them to in-store
events, and Forrester Research is using Twitter to post snippets of engaging forum discussions. Smarty also breaks down the main ways companies use the micro-blogging/instant messaging network, which
include making it an alternative customer service/support platform, to reach to their feedback, to post company news, and to promote the corporate blog.
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