• Adweek, Friday, October 10, 2008 12:01 PM

Not that anyone still doubted the iPhone's heft in the mobile ad market, but just in case: Google is reportedly telling advertisers they will soon be able to create an iPhone-specific ad group as part of their regular search campaign.

The search giant wouldn't confirm the rumor, but several agency executives say they've taken meetings with Google where the opportunity was discussed. Essentially the creation of an iPhone-specific ad group would mean that marketers could create ads that would appear specifically to iPhone users. In January, The New York Times reported that the iPhone was already the No. 1 source of mobile traffic to Google's search engine.

Google would not be the first to offer its clients this option--JumpTap and AdMob are just two that have already done that--but it would obviously be the largest. It's also notable given the recent launch of company's own iPhone competitor, T-Mobile's GI, also known as the Google Phone.

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