• Reuters, Monday, October 13, 2008 10:15 AM

In case you weren't already spending enough time on YouTube, CBS is now running full-length TV shows on the video-sharing Web site. The move is the latest recent attempt by the Google-owned site to boost advertising revenue, along with post-roll ads on some videos and a new system that allows users to purchase items featured in videos.

A mix of archive CBS shows, including "Star Trek," "Young and the Restless" and "Beverly Hills 90210," will now be available in full-length episodes of 20 minutes to 48 minutes. The site also said it was in talks with other networks to forge similar deals.

Until recently, the site's content was almost all videos of 10 minutes or less. Several months ago it began experimenting with full-length shows from HBO and Showtime. This latest move puts the site more directly in competition with Hulu, which features content from Fox, NBC and CBS.

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