Ad budgets are tightening, but a new report from online video firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The
"Viral Video Marketing Survey: The Agency Perspective" compiled insights from 40 executives at major ad agencies and media-buying firms. The majority polled said the benefit of viral video is the
ability to achieve "exponential views," followed by brand engagement and online reach.