Commentary

ANA Masters of Marketing World, a Theme Park

What's your favorite city?  Paris, France? Paris, Texas?  Mine is Orlando, where I'm going today for the Masters of Marketing ANA conference, not in that order.

Wait, Orlando? My favorite city?  Sure, because Orlando isn't really Orlando, it's Orlando World.  It's a theme park whose theme is a central-Florida City filled with Theme parks.  There's Sea World, Disney World, Universal Studios World, God World (which is featured in Religulous this new Bill Maher flick).  And around each world arrayed like moons, are satellite theme parks for those who couldn't get into the Worlds they wanted.  I think there must be fifty or sixty of these:  Go Cart World, Fast Food World, Miniature Golf World, Pond World (for those who couldn't get into Sea World).

The problem for a visitor on business is navigating between the real and the "real".  For example -- and this is a critical point -- it's quite possible that the ANA Masters of Marketing conference is a theme park for marketers, ad people, the usual crowd.  And the real ANA meeting is being held in, I don't know, Paris, Texas.

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