• October 16, 2008

Entertainment video site Heavy.com will be a marquee sponsor of the Sneaker Pimps World Tour, a roaming sneaker, hip-hop and lifestyle exhibition with stops in the United States, Canada and Australia.

As part of the sponsorship, Heavy will package its advertisers into Sneaker Pimps events, create branded entertainment out of festival footage to run in a Sneaker Pimps video channel and promote the Sneaker Pimps tour on all of Heavy's international properties.

The Sneaker Pimps video channel will launch as a retrospective of previous years' tours, including interviews with featured artists, musicians and "sneakerheads," as well as profiles of rare and sought-after kicks.

Separately, Heavy.com is now hosting a sneak preview of the first episode of "Crash," an original drama series from Starz Entertainment and co-produced with Lionsgate. The series explores the complexities of social tolerance and the meaning of the American dream through characters whose lives intersect and collide.--Gavin O'Malley