Few thoughts before he leaves stage. "What am I doing next?" He is going to form small new venture called "Jim Stengel," whose mission is to be catalyst and change agent
globally to lift marketing to higher level of purpose and performance. Also in the works is a book, "Packaged Good" sort of delineating his own purpose. "This will be a
business case marketing's higher mission. I'm also going to do speaking, consulting on this, and I want to get involved with young people and do teaching, likely adjunct faculty on leading university
probably the West coast."