Commentary

Spend Up or Down

When the question was how will the economic squeeze affect your marketing spend. 27% said they will spend more.  33% said they would alter mix, and reallocate spend.
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About the Author

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.

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