"Welcome from Minneapolis where butter is a spice and gravy's a beverage," said Mark Addicks, CMO from General Mills. "We doubled size with Pillsbury ten years ago," he said explaining that General
Mills is a "house of brands", "even today our mission is to nourish lives: brands can make lives richer, and we do believe fundanmetnally in power of brands; we have never marketed General Mills."
First, we believe in the brand manager system. the small team, like what is celebrated at Google, small, cross functional team.