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Finding Search Phrases, Combining Core Terms

The ultimate goal of keyword research is to end up with tightly focused groups of keywords you can effectively use in your Web site. Depending on your keywords, a search for core terms could produce results ranging from 0 to 1000 different keyword search phrases, according to Stoney deGeyter.

If it produces zero, then scrub that core term, or maybe set it aside for a day or two to see if it gains in search popularity. If you break down your core terms correctly, you will get a list between 10 and 300 keyword phrases returned. Now that you have your core terms, how do you know when to combine them? Taking you through the process, deGeyter provides guidance on how and when to combine core terms.

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