How to increase low search traffic? For starters, it is helpful to understand your ads impression share, a Google metric that represents the percentage of impressions your ad received out of the total
available impressions in the market you're targeting. Google makes the Impression Share report available through the Report Center.
With this information in ad, you can can begin to
ask pertinent questions like: Am I losing impressions due to low ad rank? And: Am I losing impressions due to a low budget? Answering such questions, you can make more effective changes to your
campaigns and boost traffic.
Read the whole story at Google AdWords »