Anchor Intelligence and Publicis Groupe's VivaKi Ventures are partnering to combat click fraud.
The partnership is focused on driving greater accountability and measurability into
the digital offerings delivered to clients. Anchor Intelligence will make traffic quality solutions available to the portfolio of advertisers represented by the VivaKi network (which encompasses
Digitas, Starcom MediaVest Group, and ZenithOptimedia). Through the alliance, Publicis Groupe clients will gain access to the traffic quality data necessary to reduce click and impression fraud,
identify high-performing traffic, and ultimately maximize online advertising ROI.--Tanya Irwin