Mary Kellmanson To Head Winn-Dixie Marketing

  • October 27, 2008
In the position of vice president of marketing, she will oversee the day-to-day and strategic operations of the company's marketing, advertising, and communications efforts. She reports directly to chief merchandising and marketing Officer Dan Portnoy.

Prior to joining Winn-Dixie, Kellmanson developed an extensive background in the industry at Wegmans Food Markets, where she spent almost 15 years, most recently as vice president of advertising and marketing.

While there, Mary was responsible for branding, new store openings, market research, loyalty card and online and co-op programs. She was also the architect of moving and repositioning the brand toward lifestyle solutions that integrated initiatives involving media, messaging, staff training and store product mix. --Nina M. Lentini



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