• by Joe Mandese , October 29, 2008

Online visionary Larry Kramer points out that there are two kinds of video that “we are talking about here today” at OMMA Video.

Kramer, the founder and seller of Marketwatch, now a top guy at Polaris and Black Arrow, was the second keynoter this morning, and he said the first category that we all tend to talk about at these conferences is either the professionally or amateur produced video that may or may not be ad-supported that is distributed online and is intended to “stand on its own.”

The second type of video is “not necessarily created to live on its own,” he said, but may be part of another digital story-telling process.

“This is the first time since Guttenberg that we’ve created a new storytelling device,” Kramer declared, referring to the invention of the moveable type printing press.

Kramer may not have read this morning’s trade press headlines, or my first post of the day, but it looks like the Guttenberg thing may be on its way out, and the video thing has taken its place.