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Yeah, But It Goes To 11

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Mediasmith chief search officer Bob Heyman recently learned that funny isn’t always so funny where video search optimization is concerned. Heyman, who was moderating a panel this afternoon at the OMMA Video conference in L.A. shared an anecdote about what happened when his agency tried utilizing a new search optimization technology for client National Geographic.

The video Heyman’s team was trying to optimize was a parody featuring the characters from the faux rock documentary “This Is Spinal Tap” in Stonehenge. It didn’t work, Heyman shared, because, “our algorithm doesn’t understand satire. The speech-to-text thing was defeated by humor.”

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