• by Joe Mandese , October 29, 2008

What keeps Joshua Katz, president-marketing at CurrentTV up at night? Well, it depends. Actually, it Depends.

Speaking during an OMMA Video panel about user-generated content, Katz quipped that it may not be right for every brand.

“I live in fear of the day Depends decides to do its user generated advertising message,” Katz said referring to the Kimberly-Clark adult diaper brand.