• by Joe Mandese , October 29, 2008

Sabine Cummins, account director at MediaContacts, blew the whistle on user-generated video during a panel discussion at OMMA Video on, well, user-generated video. It seems it’s not entirely user-generated when it comes to the kind of user created ads promoted by MediaContacts, or distributors like CurrentTV, which give the “amateurs” professional support, advice, and tools to make their stuff more polished and more prosumerish.

“It’s like reality TV isn’t really reality,” Cummins quipped. “We give them the tools and it leads to its own conclusion.”