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Election TV Coverage To Showcase Tech

USA Today, Friday, October 31, 2008 9:30 AM

On election night, CNN anchor Wolf Blitzer in New York will interview three-dimensional holograms of Obama and McCain campaign strategists in Chicago and Phoenix. That's just one of the gee-whiz tech toys that will be used to snag viewers during the intensely followed event.

Everyone is doing something virtual this election year, say TV insiders. The real challenge is "stuff that will travel easily on multiplatforms. Not only must it look good on TV, but on portable devices like cellphones," says researcher Andrew Tyndall.

This year's race is expected to draw tens of millions of media viewers on Nov. 4. The most well-received of the special effects used that day are likely to be picked up by advertisers and other TV programs going forward.

Read the whole story at USA Today »

technology, television

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