With sales off over 38% last month, the company is hoping to create some volume with a new incentive, the "Consumer Value Program." The deal includes 0% financing on five Nissan models and a
$199-per-month lease offer on vehicles like the Altima sedan and Rogue compact crossover.
The Nashville, Tenn.-based U.S. sales arm of the Japanese automaker will roll out a
national ad push to support with the tag: "Nissan Delivers" starting on Tuesday.
"We know that many consumers have done their research, have made the decision to buy a new vehicle, but are
concerned about financing and finding the best value," said Brian Carolin, senior vice president, Sales and Marketing, NNA, in a release.--Karl Greenberg