AOL is extending its Platform-A digital ad business to France, following recent launches of the division in the U.K. and Germany.
AOL said Platform-A was the leading ad-repping
company in France, with an audience of 24 million monthly unique visitors, reaching 8 out of 10 Web users.
Platform-A now reaches more than 80 million unique users in Europe, or 76% of the
continent's online audience. AOL's ad platform will be expanded to other European countries by year's end, the company said. AOL overall operates in 38 counties globally, including China.--Mark
Walsh