The National Geographic Channel will launch an online adventure game in conjunction with its first annual Expedition Week premiering Sunday.
Developed by New York-based game maker
Arkadium, the original game mirrors the expedition week theme by challenging players to create a virtual explorer alter-ego, find priceless artifacts, and earn virtual cash to fund more ambitious
expeditions.
During Expedition Week, NGC will give codes on-air that unlock bonus game content. The game is part of an extensive Web site promoting the entire week, which also includes a "March
of Explorers Timeline" with which users can hear historic audio clips of explorers, view photos of personal items and discover what made their expeditions so significant.Gavin O'Malley