Samsung Electronics America, Inc., has launched Moms Like Us, an online social network for its washers and dryers that celebrates "Life, Laundry and the Pursuit of Cleanliness."
Participants
can enter a sweepstakes to win a washer and dryer set, post and respond to messages, start their own groups within Moms Like Us, and take part in building Laundry-Pedia, an encyclopedia of laundry
tips.
Along with product information, the site features four "Samsung Moms." These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their
thoughts and user experiences.
The site launched in August and has seen its membership rise to over 17,000 people.--Nina M. Lentini