• November 5, 2008

Samsung Electronics America, Inc., has launched Moms Like Us, an online social network for its washers and dryers that celebrates "Life, Laundry and the Pursuit of Cleanliness."

Participants can enter a sweepstakes to win a washer and dryer set, post and respond to messages, start their own groups within Moms Like Us, and take part in building Laundry-Pedia, an encyclopedia of laundry tips.

Along with product information, the site features four "Samsung Moms." These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences.

The site launched in August and has seen its membership rise to over 17,000 people.--Nina M. Lentini