That’s the assurance, anyway, of Samir Arora, chairman and CEO of content and ad network Glam Media. “Displays not in trouble,†says Arora. “It’s down in a down
market, and it will go up again.â€
Opening up the OMMA Ad Nets conference on Thursday morning, Arora was more interested in the fact, however, that Yahoo only accounts for 7% of usage of
the internet even though it has a larger reach than any other Web content player.
“People don’t understand that media on the internet has changed,†Arora. “The long
tail is where users are spending the time.â€