• by Gavin O'Malley , Staff Writer @mp_gavin, November 6, 2008

Next up at OMMA Ad Nets is Don Epperson, CEO, Havas Digital, one of the largest ad holding companies, which, according to Epperson, is starting to look more and more like an ad network.

“Ad nets business models are very applicable [to our business],” says Epperson.

“We talking about trading media as a commodity, but valuing it as a commodity.”

In 2007, 26% of our world spend was with ad network, ranging from 10%-40% across 30+ countries.

Havas digital reached 311 million uniques visitors in October, according to Epperson.