Commentary

Horizontal Vs. Vertical Ad Nets

How does a horizontal ad network like Casale Media differentiate between target audiences? It doesn’t, accord to its CEO Joe Casale. “Billboards on the street don’t differentiate,” he said. “They reach who they reach.” Having said that, that reach is greater than a vertical ad network. “You’re going to find your audience at a much low price,” he added.
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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