Commentary

Industry Challenges Abound

What's the biggest hurdle for ad exchanges and networks to overcome?

Performance and value, according to Will Margiloff, CEO/Founder, agency Innovation Interactive.

No, it’s about size and branding, says Paul DeBraccio, CEO of consulting and sale rep firm Interevco.

No, it’s all about standards and “change management,” argues Ramsey McGrory, VP, Yahoo U.S. Partnerships.

Next story loading loading..
About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

Discover Our Publications