• by Gavin O'Malley , Staff Writer @mp_gavin, November 6, 2008

Complimenting the last panel -- which explored the notion of publishers as ad networks -- OMMA attendees are now getting a look at some ad networks testing their merits as publishers.

“In the ad business, we are building new opportunities for marketers,” Peyman Nilforoush, CEO and Co-Founder, NetShelter Technology Media

“We view ourselves as a media services company,” said Scott Schiller, EVP, Global Marketing, Glam Media.

“The more verical you get the more important it is to deliver the right message at the right time,” Jeremy Shane, President and COO, Health Central Network.