Is Google Becoming CBS?

That’s what Colin Gillis, President, Click Capital, seemed to suggest during the final panel at OMMA Ad Nets, comparing Google to the traditional owned-and-operated network TV programming and distribution model.

“Look at Google,” Gillis said. “Look at how much of their revenue is shifting from network to their own O&O sites.”

By O&Os, Gillis meant Google’s verticals like Google Maps, Google Earth,, Gmail, and YouTube, which, when you think about it, are actually online destinations.

“They want to keep you at their properties more and more,” Gillis asserted.


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