Levi's, Glam Network Team On Campaign

  • November 10, 2008
The campaign, targeting women, includes a microsite, LeviGlam.com, and parallels Levi's "Luv My Levi's" ad campaign on Glam Media's women's vertical content network of more than 700 publishers.

Levi's ran a related in-store event last month at its New York Union Square store. The new Web site includes videos of three women talking about style and shopping habits. --Karl Greenberg

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