Following a string of
other top publishers, Condé Nast is turning its corporate video content management duties over to Brightcove.
In the coming months, a total of 16 Condé Nast Web
properties are expected to incorporate the online video platform, including Wired.com, Portfolio.com, Glamour.com, Parade.com and Self.com. "Online video has become an increasing focus for our digital
media brands," said Richard Glosser, executive director of emerging media, CondéNet, the digital division of Condé Nast.
Brightcove is happily facing an increasing number of top
publishers burdened by the complexities of video content management.
"We've just got great momentum, and we'll have a lot more activity to announce soon," said Jeremy Allaire, chairman and CEO
of Brightcove.
Just last week, AOL--which has for years handled video management internally--said it was turning those responsibilities over to Brightcove by early next year.
And just
last month, NYTimes.com relaunched its video platform with the help of Brightcove's online video technology platform.
"Beyond the scaling ability and the uniform platform, we give publishers a
more contextual video strategy," Allaire said. "This makes it easier to find video, and for advertisers to place relevant ads alongside video."
Indeed, under the terms of the deal, Condé
Nast site producers are using Brightcove 3, the company's new online video platform, for publishing online video, managing syndication and viral distribution, integrating advertising, and launching
consumer media campaigns for any of the company's lifestyle-oriented digital media properties.
Overall, Brightcove is now the online video platform of choice for 93 magazines across 21
publishing families.
Through the partnership, Condé Nast is unveiling a broad range of new video offerings at the Wired.com Web site from contextual clips within news stories to
full-screen, broadcast-quality feature programming.
The Portfolio.com Web site, meanwhile, has also expanded its online video content with hundreds of new video clips including original
business news, analysis, strategy and advice which can be easily shared via email and blogged from the Web site's video players.