• by July 31, 2000

Jupiter Communications estimates that companies will spend $7.3 billion on email marketing by 2005 – 4000% more than last year. That’s 1,600 marketing email messages per year in the average consumer's inbox!

The Internet marketer’s challenge in the face of this email explosion will be to break through the clutter with the right message at the right time to the right person.

Primary Knowledge today announced its Email Optimization Partners Program, as well as the addition of Bigfoot Interactive. Marketers who subscribe to Primary Knowledge's Web intelligence service, and who utilize email marketing solutions like Bigfoot Interactive's, will have their email campaign data integrated each night into their Primary Knowledge data warehouse.

In addition to looking at campaign response rates, marketers will have access to advanced metrics such as the total number of page views, value of all transactions, and average session duration associated with a particular email offer or campaign over the course of any given time frame.

Because the Primary Knowledge data warehouse serves as a single source for all customer information, marketers can generate lists for more personalized and precisely targeted campaigns.

Clients can create lists based on various events, segmentation and scores and create email campaigns off those lists in order to up-sell customers, cross-sell products, improve loyalty rates, and stem attrition.

For example, if a particular group of customers exhibits behavior that identifies them as potential defectors, a list of those customers can be generated out of the data warehouse, interpreted, and then used to run an email "win-back" campaign.