PepsiCo is shifting creative duties in the U.S. for its flagship Pepsi-Cola from BBDO Worldwide to another Omnicom unit, TBWA/Chiat/Day,
The New York Times reported Monday afternoon.
The office will also take over from BBDO the creative duties for Diet Pepsi. BBDO will continue to create campaigns for Pepsi-Cola in markets outside the United States.--Nina Lentini