• November 18, 2008

TNS Compete is expected to unveil today a new service, Smartphone Intelligence, by highlighting findings from the service's inaugural survey about the secrets of iPhone's success.

 

Smartphone Intelligence delivers behavioral and survey-based insights on iPhone and other Smartphone users. This provides carriers, handset manufacturers and marketers with a complete picture (through comprehensive quarterly data and recommendations) of how to reach mobile consumers.

Key findings include:

• iPhone owners are twice as likely as other Smartphone owners to be comfortable with advertising within the applications on their device.
• About 33% of iPhone owners use maps and GPS more than 10 times a month, compared to 13 percent of Smartphone owners.
• Almost twice as many iPhone owners than Smartphone users complete at least one financial transaction on their mobile device each month.
• About 93% of iPhone owners have added an application versus only 66% of Smartphone owners.

--Tanya Irwin