About two-dozen "Proctoids" from Procter & Gamble and approximately the same number of loosey-goosey employees from Google are roaming each other's halls and training meetings in an effort to
transfer, as P&G employees put it, "learning."
"We're trying to open the eyes of our brand managers," says P&G's digital innovation manager, Stan Joosten. When actress Salma Hayek
unveiled an ambitious promotion for P&G's Pampers brand last April, the Google team was stunned to learn that Pampers hadn't invited any "motherhood" bloggers to attend the press conference, Ellen
Bryon reports. In response, P&G invited a dozen or so bloggers to visit P&G's baby division in Cincinnati in July.
"For their part, P&G employees gasped in surprise during a Tide brand
meeting when a Google job-swapper apparently didn't realize that Tide's signature orange-colored packaging is a key part of the brand's image," Bryon writes in her interesting look at the
cross-pollenization of two very different cultures.
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