• November 25, 2008

Jascha Kaykas-Wolff is responsible for overall strategy, branding, demand generation, advertising and public relations.

Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, Web development and program management for Microsoft Store, Windows Marketplace and Microsoft PinPoint. Kaykas-Wolff was also a founding member of the eCommerce team that invented and launched Microsoft's digital locker.

Prior to Microsoft, Kaykas-Wolff served as a business development manager for Yahoo Shopping Business Unit. --Nina Lentini