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SEO Hand Wringing

It appears Google's SearchWiki has caught the attention of SEO experts and media. Rand Fishkin has been fielding a round of questions, read a bunch of blog posts, and seen a whole lot of hand-wringing. Not to worry. It's called "change," he writes. Just as it happened with personalization, local results and geo-targeting, Google Knol, and Universal Search, it will happen again.

Attempting to calm a few frazzled nerves, Fishkin writes: "The biggest true changes I've seen to SEO have come from directional shifts at Google that typically received far less publicity and media attention." For example, when Google rolled out the Florida update in Winter 2003, many low quality sites lost rankings, according to Fishkin. So, relax. Enjoy the holidays. Then get back to work.



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