Richard Fergie tells us how to use Google's advanced segmentation feature to get useful data for setting advanced ad scheduling options. Google Analytics can tell you how conversion rates vary by hour
of the day or by day of the week, but it doesn't give you both pieces of information at the same time.
Advanced segmentation features in Google AdWords lets you increase or decrease
bids based on the time and day of the week. Fergie believes this tool is useful because traffic on certain days at specific times is more likely to convert to sales.
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