Commentary

EEC White Joins Smith-Harmon As Email Research Chief

Retail email guru Chad White has joined Seattle-based Smith-Harmon, Inc. as research director. White, who had been director of retail insights and editor-at-large at the Email Experience Council â€" which was recently merged into the email marketing arm of the Direct Marketing Association, will produce research on retail email marketing practices, and will perform industry outreach to support Smith-Harmon’s clients, including Alaska Airlines to Williams-Sonoma.

All of White’s upcoming research reports, including a recap of “Cyber Monday” activity later this week, will be available for download in the Research Library, along with research from other Smith-Harmon team members. http://smith-harmon.com/blog/

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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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